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New At Lidl: Customers Get A New Payment Option

Description of New At Lidl: Customers Get A New Payment Option

Lidl is currently testing a new payment method at the checkout: Customers can already pay for their purchases in a first branch with the new "Lidl Pay" service. Further branches are to follow soon. You can find out what customers need to know here.
In the age of smartphones, cashless payments and the fight against plastic, supermarkets and discounters have to find new ways to keep their customers interested. The step to your own app with offers, deals and co. Is not far off. Lidl has now activated the Lidl Pay payment function in the in-house loyalty app in a first branch in Heilbronn, as the Lebensmittel Zeitung reports .
All that is required for registration is the respective IBAN and the customer's home address. In contrast to the versions in Spain and Poland, where the payment function is already active, it is not billed via credit card, but via SEPA direct debit - the payment service provider is Lidl Digital Trading GmbH & Co. KG.
Before the roll-out in the test branch, Lidl Pay could only be tested in an in-house test version - now, for the first time, customers can also pay with the app at a cash desk of the discounter.
As the LZ writes, the installation process and the payment itself are relatively straightforward. At the checkout, the payment function must be manually confirmed once before paying. The purchases are then booked via a QR on the screen, which is scanned by the customer.
For existing customers, the respective limit for the direct debit procedure depends on the purchase history in the branches or when shopping online. Customers without a history apparently have a fixed limit of 50 euros for their first purchase, which must not be exceeded. With every purchase made via Lidl Pay, the limit is increased in a row. Before the first activation, a short risk assessment is initiated by a data service provider.
In addition to Lidl, the stores in Germany also offer Edeka and Netto. The Payback app enables digital payments to be made at retailers such as dm, Rewe, Penny and Aral.